Our decision to manufacture some of our least expensive rods in China is driven by our commitment to making high-quality fishing equipment accessible to anglers worldwide. With manufacturing costs being significantly lower in Asia compared to the United States, we can offer affordable yet top-notch rods to 80% of anglers globally. At the same time, we take pride in catering to the 20% of anglers who value American-made products by providing premium quality, high-performing rods at competitive prices. Our goal is to ensure that all anglers have access to the best fishing gear, regardless of their location or budget.
Aug 15, 2024